A Study of Chinese Consumers’ Consistent Use of Mobile Food Ordering Apps

Mobile Food Ordering Apps (MFOAs) programs have changed the way consumers order and consume food. are widely recognized in restaurant industry as an innovative method of serving customers; however, there important questions about impact implementing MFOAs on customers’ willingness to reuse such applications, several studies examined results using from a customer perspective. The main objective this study was identify empirically test factors that predict Chinese users’ attitudes toward MFOAs, satisfaction re-use moderating role habits. This proposes integrated model based Technology Acceptance Model (TAM) Expectation Confirmation Theory (ECT), combined with features MFOA-added variables online reviews, price value trust. A total 212 valid questionnaires were obtained collected sample customers MFOAs. uses SPSS 26.0 smartPLS version 3.0 for path analysis empirical testing research model. There 13 hypotheses, 6 which valid. H2(PE ? SAT), H3(OR H5(EOU ATT), H6(PV H7(TR H9(SAT CI) However, H1(CON ?SAT), H4(USF H8(TR CI), H10(ATT not valid, HAB does play between CI SAT, ATT, TR. Based results, theoretical contributions practical implications can be provided scholars practitioners MFOA-related fields.